Are you charging what you’re worth?

I’ve got a true story for you about a service professional who knows their value. Where do you see yourself in this story?

It’s been hotter and more humid than ever this summer in the U.S., so when my friend was staring at a week of temps over 95 degrees fahrenheit and her air conditioner went out, she knew she wouldn’t be the only one calling in a professional. 

The technician arrived. He flipped the switch in the hallway, listened carefully, and diagnosed the compressor as the issue. He confirmed his theory with his voltage-checker-thingy (We’re not the experts around here, they are!). He told my friend he had the new part on the truck and that he’d have the air working again in 15 minutes. 

My friend was thankful to pay on the spot and have the work done right… and so quickly! When she expressed her gratitude, the technician said,  “Thank you! I had a call yesterday with the same issue. That customer balked at the price and said I hadn’t been there long enough to charge so much.”

My friend asked him, “Really? What did you say?” He said, “I told him, ‘You’re not buying my time. You’re buying my 30 years of expertise.’”

Mic drop moment. THIS, my friends, should be our confident reply.

You are selling a way to fix what other people find challenging. If it weren’t challenging for them, they wouldn’t be talking with you. Just because it’s easy for you doesn’t mean you should be paid less. No matter how long you’ve been in business, know your value and charge what you’re worth.

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