Veteran Sales Trainer Catherine Brown Purchases National Business Development Association

Apr 29, 2024

Veteran Sales Trainer Catherine Brown Purchases National Business Development Association

Members will benefit from Brown’s experience connecting teams and helping people master the sales mindset and process

Catherine Brown

[Houston, TX May 1, 2024] People who sell B2B know it is a challenge to find excellent, affordable sales training that doesn’t make them feel robotic or insincere. Catherine Brown, author of “How Good Humans Sell®: The Proven Path to B2B Sales Success” and creator of The Good Humans Growth Network has just made great sales training easier. Brown announced today that she has purchased NBDA (National Business Development Association) from Christine Spray of Strategic Catalyst.  

“The vision and success of NBDA exceeded my expectations year after year, and I am excited that Catherine Brown has the time and expertise to take it to the next level. I wish her and all our members the best!” says Christine Spray. 

This purchase puts in partnership two highly successful groups and equips sales professionals to further develop the skills needed to initiate with prospects, qualify sales opportunities, close new business, and build new referral partnerships to close new clients easily.

“In my 25+ years in B2B sales, I have learned that most people are not selling as effectively as they could be. This purchase allows us to combine the best of two worlds because it supercharges our ability to help sales professionals reform both their mindset and their sales practices to close new clients,” says Brown. “Those who are new to a career in sales often feel overwhelmed with all there is to accomplish, and they know it is up to them to make sales happen. Being overwhelmed impacts their work and self-doubt grows, increasing their levels of stress. We believe everyone can break that cycle and be more comfortable and successful in business development work, and we show you how to do it.”

NBDA membership includes:

  • B2B sales training videos they can take online at their own speed.
  • Monthly social hours with other professional sellers & fellow members.
  • A bi-monthly book club led by book authors.
  • Webinar sales training.
  • Networking events.
  • In-person conferences.

Memberships in NBDA will be available starting May 1st at $497/ year. For more information and to join visit

NBDA believes anyone can sell effectively with the right training and community. You can sell confidently without sacrificing integrity. Our motto is–  With NBDA you can: Build your pipeline. Build your confidence. Build trust with prospects. 

Catherine Brown is the founder and CEO of The Good Humans Growth Network®, a family of communities of extraordinary people who create healthy businesses. Catherine is on a mission to empower generosity in others. She fulfills this by serving as an entrepreneur, community facilitator, sales professional, and author.

Catherine founded the Good Humans Growth Network after the launch of her book,  How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles. 

Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained. Connect with her on LinkedIn.

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