“Maximizing LinkedIn for New Business” WORKSHOP

Creating value for others in the world by developing and evolving your relationships is the key to happiness and success. You face the marketplace directly with no guarantee of security, opportunity or reward. You can create value for a specific target audience by capturing their opportunities and maximizing their strengths. As you create greater value, the marketplace pays you back by giving you a series of ever-increasing rewards. It all starts with you creating value before expecting anything in return.

Gain a clear understanding of your target audience’s opportunities, interests, connections and resources to ensure that you’re creating value where and how it is needed most. Then package your wisdom and value creation to increase your contribution and impact. By constantly developing and improving the unique relationships you have with others in the world, you’ll achieve maximum satisfaction and create the greatest possible value in every situation.

LinkedIn is a social network with over 116 million users that will enable you to network professionally, post and find jobs, answer questions, and build thought leadership – while simultaneously helping the people you trust. Discover the people employed by a certain business, or the various businesses a certain person has worked for, or the people and businesses a certain person is connected to and more. If you’re in the B2B (business to business) arena, LinkedIn should be an integral part of your social media marketing and business development strategic efforts.

Course Objectives:

Learn how to set-up and maximize your profile, use and navigate LinkedIn – and most of all, learn how to utilize LinkedIn for new business opportunities. All levels of LinkedIn users will benefit and increase their level of understanding on how to become more successful with LinkedIn.

• Setting up Your Profile
• Adding Groups
• Putting it All Together
• How to Tell if LinkedIn is Right for You
• Using LinkedIn for Lead Generation
• Eliminating Sideways Energy
• Getting Started with LinkedIn
• Going Deeper with LinkedIn
• Using LinkedIn for Direct and Indirect Marketing
• 6 Ways to Use LinkedIn for Lead Generation
• 7-Step Program to Help You Generate Leads with LinkedIn