Robin Tooms is a partner and VP Strategy at Savage Brands, an agency that builds purposeful brands by helping companies discover and deliver their corporate purpose. Robin oversees brand, marketing and digital strategy efforts for the firm. She works closely with clients to develop brand positioning, online marketing strategies, content strategies and optimal user experiences. With an emphasis on digital communications, Robin is dedicated to staying on the forefront of innovative technologies that build loyalty and drive business.
A member of the Savage team for more than 19 years, Robin applies her background of design, development and strategy to help clients look for value where business, customers and technology intersect. Robin received her MBA from the Rice University Jesse H. Jones Graduate School of Business and an honors degree in Graphic Communications from the University of Houston. She has also taught at the University of Houston in the Graphic Design Program. Robin was a recipient of Houston Business Journal’s “40 under 40” award for 2010 and GDUSA’s “People to Watch” for 2011. Her weekly web series, Brandonomics, is published by The BusinessMakers on the HighDrive network and featured in the Houston Business Journal.
Robin firmly believes that everyone has a responsibility to support the community that helped their personal and professional success. Her mission has been twofold: create awareness and value for our design and marketing communities, and support the organizations and students that will shape the next generation of professionals. A long-time board member, she has also held the office of President for both the local boards of AMA Houston (2012-2013) and AIGA Houston (2005-2010), as well as serving as a national AIGA Board Member from 2010-2013