Let’s have an intimate discussion with a CEO and entrepreneur who is thriving at the intersection of tech and hospitality. Listen to Rodrigo as he shares his diverse background and journey through innovation, leadership and challenges along the growth curve.
|Event Date||Apr 19, 2018|
Agenda: 11:30am - 1:00pm
Rodrigo (Rod) is the CEO of SHR, a company devoted to simplifying the complex world of hoteliers with innovation and superior service. Today, more than 2,000 properties rely on SHR to provide reservation connectivity, custom development, powerful booking engines and revenue management.
Prior to SHR, Rod co-founded and led Whiteboard Labs, LLC, an integrated developer of Web-based software solutions. Under his leadership, the company developed and commercialized a Web-based central reservation system for the hotel industry called iHotelier. The application was sold to TravelCLICK in early 2004. After launching the Whiteboard Labs’ latest application for hotels (the WindsurferCRS), Rod led the company in the creation of SHR, a Joint Venture with Singapore-based City Developments LTD.
Before venturing into hospitality technology, Rod spent 10 years in the banking industry, where he advised a large number of companies in a variety of industries and countries. As Vice President and Client Advisor in the international department of the Chase Manhattan Bank in Houston, he advised subsidiaries of multinational companies in corporate finance and investment banking matters. Before Chase, Rod worked for Bank of America's Latin America division where he was responsible for a portfolio of assets of more than $600 million.
Rodrigo is a graduate of the Financial Management Program at Stanford University and was a participant in the 1999 Focused Financial Management Series at Harvard Business School. He holds a B.B.A. in Marketing and an M.B.A. in International Business & Finance from the University of Houston. He is a member of the Hotel Electronic Distribution Association and the Hospitality Financial & Technology Professionals. He serves as a director on several start-ups and local non-profit boards.